Shhh....don't tell Jill Cataldo we sell coupons here....
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You mean a "stoup"? Ugh..........she drives me crazy too!
As far as cooking shows, give me American's Test Kitchen and I'm good.
Wicked MIL bought me one of the cook-books this year - it's really good!
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As far as the Jill discussion I just wanted to say that
1. I thought she looked depressingly awful. If people find that judgy and catty I don't care - if she's going to be hawking things in the video for CVS (ie face/hair products that they SELL) she should pretend they work and get a freakin conditioning tx for god's sakes. It just means she's a good marketer and more people will pay her to endorse their products. Sheesh
2. To people who find it offensive that were judging her for just "doing a job"...... that's life. She's free to be a hypocrite and get paid for it .....and were free to call her on it. No one here is calling the cops or anything, just giving feedback on someone who is selling themselves as a brand - she used to be on our side and now she's not. I understand she's doing it to get $$ and that's fine. But I'm not going to defend her like she's some kind of victim. Lots of people make choices to do work that is not admirable and they then get judged appropriately, sorry. You can't be the sell-out and the saint.
3. Thank you for listening to my rant, :hmm?:
1. I thought she looked depressingly awful. If people find that judgy and catty I don't care - if she's going to be hawking things in the video for CVS (ie face/hair products that they SELL) she should pretend they work and get a freakin conditioning tx for god's sakes. It just means she's a good marketer and more people will pay her to endorse their products. Sheesh
2. To people who find it offensive that were judging her for just "doing a job"...... that's life. She's free to be a hypocrite and get paid for it .....and were free to call her on it. No one here is calling the cops or anything, just giving feedback on someone who is selling themselves as a brand - she used to be on our side and now she's not. I understand she's doing it to get $$ and that's fine. But I'm not going to defend her like she's some kind of victim. Lots of people make choices to do work that is not admirable and they then get judged appropriately, sorry. You can't be the sell-out and the saint.
3. Thank you for listening to my rant, :hmm?:
Well I take ideas..........bits and pieces from most cooks and tweek it my way. I rarely follow a recipe directly (except for baking). So another words cut back on the evoo if you want.
Jill does get media attention, again:
http://www.chicagobusiness.com/article/20120915/ISSUE01/309159972
Home > This Week's Crain's > News >
'Wal-Mart is trying to bury Dominick's and Jewel'
By Brigid Sweeney
September 17, 2012
368 14 18 1
Print | Email | 10 comments
Nationally, Wal-Mart ranks No. 1 among grocery stores, with 3,599 supermarkets.
Photo by: Bloomberg
Wal-Mart Stores Inc. is taking its low-price message directly to individual food shoppers as it closes the gap with metro Chicago's long-reigning grocery leaders, Jewel-Osco and Dominick's Finer Foods.
Jill Cataldo isn't buying it.
Ms. Cataldo was leaving a suburban Meijer store recently when she heard a radio ad for Wal-Mart's new receipt comparison tool. She decided to try it and find out which grocery chain offers lower prices on her particular purchases. She uploaded a photo of her Meijer receipt to Wal-Mart's website and, two days later, received an analysis telling her she would have saved 65 percent, or more than $30, if she had shopped at the nearby Walmart instead.
When Ms. Cataldo checked the math, however, she discovered that she would have paid 20 percent more, or $9, buying the same goods at Walmart. One of the problems: Wal-Mart's system misread a juice on sale at Meijer for 10 for $10 as costing $10 for one versus $1.22 at Walmart. “The way it works is pretty clunky,†says the northwest suburban Huntley resident who runs a popular couponing blog and publishes a weekly syndicated newspaper column.
Her experience highlights the potential downsides of Wal-Mart's new tool, which the Bentonville, Ark.-based retailer quietly began testing last month in Chicago, Atlanta and Albuquerque, N.M., and plans to expand to other parts of the country. It can make mistakes, and it can make the competition look better.
“Using actual individual receipts is a unique spin on price-comparison ads,†says Bill Wunner, who runs an Atlanta-based website, Coupons in the News. “This is a very gutsy move by Wal-Mart, considering it runs the risk of showing some customers that they might actually have spent more at Walmart.â€
Jill Cataldo For Wal-Mart, the upsides appear greater. The accompanying ad blitz drives home the company's biggest selling point: that its prices are low day in, day out. In addition, the comparison tool provides Wal-Mart pricing information about its rivals without having to do the work itself, and it could further weaken Jewel-Osco and Dominick's.
Wal-Mart “knows they're going to win most of the time, and it sends the message to the consumer that if they're not afraid of price comparison, why would someone bother shopping elsewhere?†says David Livingston, an independent grocery consultant in Waukesha, Wis.
Wal-Mart won't discuss what it has learned from its experiment. Steven Restivo, the company's senior director of community affairs, says only that the comparison tool is “just one more way to show our commitment to being the low-price leader.â€
FOURTH IN CHICAGO
In metro Chicago, Jewel and Dominick's remain the biggest supermarkets, with 14.8 percent and 12.5 percent of sales, respectively, according to Chain Store Guide's 2012 grocery industry report. Wal-Mart is fourth, with 10.4 percent, but it has been grabbing share as it moves deeper into the city.
Both Supervalu and Safeway are struggling. Supervalu recently put itself up for sale and booted its CEO after its share price tumbled 75 percent since the start of 2012. Safeway's profit also has stalled; its stock is down more than 20 percent this year.
“Wal-Mart's trying to bury Dominick's and Jewel,†Mr. Livingston says.
The company's discount reputation also could insulate it against shopper backlash if the receipt comparison tool actually shows Walmart to be more expensive on occasion.
“Perception is reality,†says Marian Salzman, CEO of Euro RSCG Worldwide PR North America, based in New York. “I believe that Walmart will not rip me off, so even if I find out it was a dollar or two more expensive sometimes, I'm not going to stop shopping there.â€
http://www.chicagobusiness.com/article/20120915/ISSUE01/309159972
Home > This Week's Crain's > News >
'Wal-Mart is trying to bury Dominick's and Jewel'
By Brigid Sweeney
September 17, 2012 368 14 18 1
Print | Email | 10 comments
Photo by: Bloomberg
Wal-Mart Stores Inc. is taking its low-price message directly to individual food shoppers as it closes the gap with metro Chicago's long-reigning grocery leaders, Jewel-Osco and Dominick's Finer Foods.
Jill Cataldo isn't buying it.
Ms. Cataldo was leaving a suburban Meijer store recently when she heard a radio ad for Wal-Mart's new receipt comparison tool. She decided to try it and find out which grocery chain offers lower prices on her particular purchases. She uploaded a photo of her Meijer receipt to Wal-Mart's website and, two days later, received an analysis telling her she would have saved 65 percent, or more than $30, if she had shopped at the nearby Walmart instead.
When Ms. Cataldo checked the math, however, she discovered that she would have paid 20 percent more, or $9, buying the same goods at Walmart. One of the problems: Wal-Mart's system misread a juice on sale at Meijer for 10 for $10 as costing $10 for one versus $1.22 at Walmart. “The way it works is pretty clunky,†says the northwest suburban Huntley resident who runs a popular couponing blog and publishes a weekly syndicated newspaper column.
Her experience highlights the potential downsides of Wal-Mart's new tool, which the Bentonville, Ark.-based retailer quietly began testing last month in Chicago, Atlanta and Albuquerque, N.M., and plans to expand to other parts of the country. It can make mistakes, and it can make the competition look better.
“Using actual individual receipts is a unique spin on price-comparison ads,†says Bill Wunner, who runs an Atlanta-based website, Coupons in the News. “This is a very gutsy move by Wal-Mart, considering it runs the risk of showing some customers that they might actually have spent more at Walmart.â€
Wal-Mart “knows they're going to win most of the time, and it sends the message to the consumer that if they're not afraid of price comparison, why would someone bother shopping elsewhere?†says David Livingston, an independent grocery consultant in Waukesha, Wis.
Wal-Mart won't discuss what it has learned from its experiment. Steven Restivo, the company's senior director of community affairs, says only that the comparison tool is “just one more way to show our commitment to being the low-price leader.â€
FOURTH IN CHICAGO
In metro Chicago, Jewel and Dominick's remain the biggest supermarkets, with 14.8 percent and 12.5 percent of sales, respectively, according to Chain Store Guide's 2012 grocery industry report. Wal-Mart is fourth, with 10.4 percent, but it has been grabbing share as it moves deeper into the city.
Wal-Mart ' runs the risk of showing some customers they might have actually spent more at Walmart.'
Nationally, Wal-Mart already is No. 1. According to a JPMorgan Securities analyst report, Wal-Mart posted $188.3 billion in sales in its 3,599 supermarket stores in 2010, while Cincinnati-based Kroger Co. came in a distant second with $76.2 billion. Safeway Inc., the Pleasanton, Calif.-based chain that owns Dominick's, was third with $41 billion. Next was Supervalu Inc. of Eden Prairie, Minn., the parent of Jewel-Osco, with $40.0 billion. — Bill Wunner, Coupons in the News
Both Supervalu and Safeway are struggling. Supervalu recently put itself up for sale and booted its CEO after its share price tumbled 75 percent since the start of 2012. Safeway's profit also has stalled; its stock is down more than 20 percent this year.
“Wal-Mart's trying to bury Dominick's and Jewel,†Mr. Livingston says.
The company's discount reputation also could insulate it against shopper backlash if the receipt comparison tool actually shows Walmart to be more expensive on occasion.
“Perception is reality,†says Marian Salzman, CEO of Euro RSCG Worldwide PR North America, based in New York. “I believe that Walmart will not rip me off, so even if I find out it was a dollar or two more expensive sometimes, I'm not going to stop shopping there.â€
Who is going to be in charge of setting up the lawn chairs?
But seriously I don't have anything bad to say except that when you represent a company that sells beauty products you should make an effort to either use them or to at least have the good sense to put some makeup on that day that you are being filmed.
Like I said before my marketing/advertising mind immediately says, yeah she doesn't shop there. If I feel that way then the ad is worthless.
I just wanted to say that I think I love you!!:lol:
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