...Out of Their Lives
http://news.yahoo.com/why-americans-cutting-coupons-lives-130040807--finance.html
http://news.yahoo.com/why-americans-cutting-coupons-lives-130040807--finance.html
What’s more, the coupons that did continue offering discounts on foods tended to be less generous last year. The average face value of coupons dropped, while more coupons required shoppers to buy two or more food products in order to get a discount.
So no wonder people are used fewer coupons last year: There was less reason to use them.