Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc. like they use to.
Yahoo, on the other hand, looks at on-page factors more, such as keyword density, keywords in headings, etc. That is where the problem comes in.
Of course, they both look at everything, but keep these two very important points in mind when you are trying to optimize your site.
When you search both Google and Yahoo for a keyword phrase, you will usually find a big difference in the Search Engine Results Pages or "Serps" as it is usually called. Serps just means the list of websites that show up when you do a search on any of the search engines.
Yahoo, on the other hand, looks at on-page factors more, such as keyword density, keywords in headings, etc. That is where the problem comes in.
Of course, they both look at everything, but keep these two very important points in mind when you are trying to optimize your site.
When you search both Google and Yahoo for a keyword phrase, you will usually find a big difference in the Search Engine Results Pages or "Serps" as it is usually called. Serps just means the list of websites that show up when you do a search on any of the search engines.
